Oracle and Amazon Advertising Help Advertisers Engage Online Shoppers
Oracle News, June 2nd , 2021
June 2, 2021,
Volume 279, Issue 1

Online shopping has drastically increased in the past year as consumers go online to buy everything from groceries to work-from-home essentials, school supplies, and personal care products

"As one example, McKinsey found approximately 20-40 percent growth in consumers who purchase online across these categories and more. And this growth is set to continue with U.S. online retail sales expected to reach $843 billion this year.

As consumers spend more time shopping online, the opportunity for advertisers to reach and engage consumers through online channels is also growing. That is why we are continuously exploring new ways to help advertisers connect the dots..."

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