The Future Of CX For Retailers: Improving CX Across The Entire Customer Journey
Cisco News, July 16th, 2021
July 16, 2021,
Volume 280, Issue 2

Earlier this year, Cisco completed its acquisition of imimobile, adding an enterprise-grade CPaaS platform to Cisco's industry-leading collaboration and contact center solution portfolio

"With consumer behavior constantly evolving, customers want their interactions with businesses to be more seamless than ever. However, the retail industry, like many others, faces challenges to create the experiences that customers expect. During the COVID-19 pandemic, many customers tried new omnichannel purchasing models, with buying online and picking up in store (BOPIS) growing 28% year on year and grocery deliveries increasing by 57%. It is predicted by analysts that many of these new customer engagement models are here to stay.

The key challenges faced by retailers are:..."

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