From Formula 1 and the Premier League to This is Us and The Masked Singer, Americans are spending an estimated 20+ hours per week watching and streaming their favorite shows-and it's giving advertisers a massive opportunity
As consumer behavior continues to shift from traditional linear TV (i.e. cable) to multi-device and on-demand viewing (i.e. connected TV (CTV) and over-the-top (OTT) media), advertisers are doubling down on CTV and OTT ad spend.
To help advertisers effectively measure ad performance across their media investments, Oracle Moat has added new capabilities to its cross-channel audience measurement offering. With CTV now included in Oracle Moat Reach, advertisers can better understand which audience segments an ad campaign reached and which platforms and media partners delivered those audiences most efficiently across digital, linear TV, and CTV. Insight into these critical metrics enables advertisers to make more informed decisions about their campaigns, which results in increased efficiency of ad spend, and ultimately increased ROI.
Midwest fan favorite embraces Oracle Simphony to streamline operations, reduce wait times, and speed customer transactions by 15% during peak hours
The Fortney Hospitality Group, which operates 19 Brothers Bar & Grill's across 10 states, has been a mainstay of the midwest bar scene for over three decades. To fuel growth of the Brothers' chain, Fortney chose to move to the cloud and modernize its IT infrastructure with Oracle MICROS Simphony Cloud Point-of-Sale (POS). With Oracle, the group will be able to optimize in-house operations, process transactions quickly and accurately, and analyze data in real-time to provide staff the best information for making business decisions.
Oracle Cloud Infrastructure (OCI) has again demonstrated strong growth, introducing hundreds of services and features over the past year.
With all the challenges of a global pandemic, our teams continued to deliver on our product vision, and I'm both amazed and sincerely grateful.
Gartner analyzes major cloud infrastructure providers in three reports: The 2021 Gartner Solution Scorecards for Integrated infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS), the 2021 Critical Capabilities for Cloud Infrastructure and Platform Services (CIPS), and the 2021 Gartner Magic Quadrant for CIPS. I'm happy to share the following results:
Interactive experiences help visitors understand their role in building a clean energy future
A new virtual reality (VR) experience designed to explore a clean energy future will be unveiled at the Smithsonian's groundbreaking new experience 'FUTURES' opening Saturday, November 20th at the historic Arts and Industries Building (AIB). Created by Oracle in collaboration with curators, 'Future of Energy,' aims to help visitors better understand how they use energy, ways to conserve it, and their role in building a clean energy future.
Migrates voice AI platform from other cloud providers to Oracle Cloud Infrastructure (OCI) for higher performance, built-in security, and lower cost
Oracle announced that SoundHound Inc., a global leader in voice artificial intelligence (AI), has selected Oracle Cloud Infrastructure (OCI) as its strategic cloud infrastructure provider for its core cloud requirements. OCI will power SoundHound's voice AI platform as it processes billions of queries and scales to support explosive growth and global expansion. This will include SoundHound migrating its core suite of AI capabilities to OCI to achieve improved performance at a lower cost.
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