From Formula 1 and the Premier League to This is Us and The Masked Singer, Americans are spending an estimated 20+ hours per week watching and streaming their favorite shows-and it's giving advertisers a massive opportunity
As consumer behavior continues to shift from traditional linear TV (i.e. cable) to multi-device and on-demand viewing (i.e. connected TV (CTV) and over-the-top (OTT) media), advertisers are doubling down on CTV and OTT ad spend.
To help advertisers effectively measure ad performance across their media investments, Oracle Moat has added new capabilities to its cross-channel audience measurement offering. With CTV now included in Oracle Moat Reach, advertisers can better understand which audience segments an ad campaign reached and which platforms and media partners delivered those audiences most efficiently across digital, linear TV, and CTV. Insight into these critical metrics enables advertisers to make more informed decisions about their campaigns, which results in increased efficiency of ad spend, and ultimately increased ROI.
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