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37% Of Consumers Trust Social Media Influencers Over Brands
Oracle, May 3rd, 2022
May 3, 2022,
Volume 290, Issue 1

80 percent of consumers have purchased products in direct response to social media content

Social media influencers and online communities are reshaping how consumers form opinions, buy from brands, and get their questions answered, according to a new study from Oracle and Brent Leary, partner, CRM Essentials. The study of more than 2,000 adults, ages 18 to 80 in the United States, found that consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive

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