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Global Report: 45% Of People Have Not Felt True Happiness For More Than Two Years
Oracle News, June 15th, 2022
June 15, 2022,
Volume 291, Issue 3

People are searching for happiness in new ways and are willing to pay a premium

People want brands to make them smile and laugh, but business leaders fear using humor in customer interactions according to a new research report from Oracle Fusion Cloud Customer Experience (CX) and Gretchen Rubin, five-time New York Times bestselling author and podcaster. The Happiness Report includes insights from more than 12,000 consumers and business leaders across 14 countries and found that people are searching for new experiences to make them smile and laugh and will reward brands that embrace humor with loyalty, advocacy, and repeat purchases, and walk away from those that don't.

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